Entry 6 : Visual is a Universal Language

When we read a newspaper, for example, our mind tends to remember visuals more clearly than texts. Apparently, this effect is called "picture superiority effect" where our mind recognize visuals more better than verbal and texts.

When it comes to communicating through visuals, texts, icons and pictures are the fundamental feature to send clear information to the audience. According to (L. Childer, T. and J. Houston, M., 1984), imagery allows greater distinctiveness of encoding and more reliable in processing than verbal-only. Therefore, this suggest that imagery and icons are more understandable to the multilingual communities without using text are the medium of communication but rather simple imagery that the communities can understand.

"It is doubtful that verbal-only material can achieve the level of  sensory discrimination that pictures allow."

-Terry L. and Michael J., 1984

Gabe Arnold stated that humans are visual creatures thus making pictures as a universal language. According to Arnold's studies, he proved that visualizing ideas helps to overcome issues especially during brainstorming sessions. Infographics are proven to be effective and easier to understand the message than text-only material. Arnold also stated that picture are universal because illustration can be understood as a human brain can render its information it portrayed by taking children's book as an example. Arnold said that pictures have a way of resonating with the audience that in a way it allowed to read in between the lines (Arnold, 2015).

Bibliography:

Arnold G. (2015). 5 Reasons Why Images Speak Louder than Words. [online] LinkedIn. Available at: https://www.linkedin.com/pulse/5-reasons-why-images-speak-louder-than-words-gabe-arnold [Accessed: 1 July 2017].

DigitalSplashMedia (2012). Picture Superiority Effect. [online] YouTube. Available at: https://www.youtube.com/watch?v=cLLDUyy8utY [Accessed: 1 July 2017]

L. Childer, T. and J. Houston, M. (1984). Conditions for a Picture-Superiority Effect on Consumer Memory. Oxford University Press, p. 646.